Running a product-based business is like climbing a mountain.
Sometimes you’re on the up-and-up, and other times you hit obstacles that hinder your progress. Just like any other business, you need the right tools, expertise, and determination to scale to a 6 figure product-based business.
That’s why it’s important to prepare yourself for success by avoiding common mistakes that other entrepreneurs make on their online sales journey.
Avoid these 4 common mistakes to ensure your success in selling products online.
1. Not Diversifying Your Sales Channels
When you’re first starting out, it’s easy to want to put all your eggs in one basket. You might think that selling on just Amazon or your own website is enough. But if you want to scale your business to a 6 figure operation, you need to have a diversified sales strategy.
Diversifying your sales channels means selling on multiple platforms like Amazon, Walmart, eBay, and your own website. This way, you’re not putting all your eggs in one basket and you’re reaching a wider audience of potential customers.
2. Not Investing in Advertising
If you want people to find your products online, you need to invest in advertising. Advertising helps you get your product in front of people who are searching for what you’re selling.
Investing in advertising can be done through multiple channels, like Google AdWords, Facebook Ads, and Instagram Ads. By using these platforms, you can target potential customers with laser precision and get your products in front of them when they’re most likely to buy.
3. Not Creating Compelling Copy
Your product might be the best on the market, but if your copy isn’t compelling, nobody will know about it. That’s why it’s important to invest time and energy into creating persuasive product descriptions and social media posts that highlight the features and benefits of your product.
Your copy should be clear, concise, and persuasive. It should also be optimized for search engines so potential customers can easily find your product when they’re searching online.
4. Not Offering Free Shipping
When you’re selling products online, shipping costs can quickly become a deciding factor for interested buyers. That’s why it’s important to offer free shipping on all orders, whether they’re placed on your website or on a third-party platform like Amazon.
Free shipping is one of the best ways to increase conversion rates and boost sales. Customers are more likely to purchase from you if they know they won’t have to pay for shipping. Plus, free shipping gives you a competitive advantage over other sellers who are charging for shipping.
Avoid these 4 common mistakes and you’ll be well on your way to success in selling products online.
If you need help getting started, check out our course, 6 Figure Product Launch Blueprint.
It’s designed to help entrepreneurs launch and scale a 6 figure product-based business with ease.
For more information on this amazing program, send us an email at info@yvonnetazem.com
What other tips do you have for staying on top of your business finances? Share them with us in the comments below!
Do you have a question about growing or scaling your product-based business that you would like answered? Send us an email at info@yvonnetazem.com and we may feature your question in a future blog post!
The Monetizer Product Suite for Product-Based Businesses has everything you need to take your business from a small-time entrepreneur, all the way up to six figures. If scaling is something that interests or worries you then check out our solutions– they’re designed specifically with people like yourself in mind! CHECK IT OUT HERE (This is an ideal paragraph we will ad as soon as the product suite page is finalized)
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